Acura Opens New Design Studio

Finally the new $15 million Acura Design Studio has officially opened its doors. And according to Acura the producer of top-of-the-line Acura oxygen sensor the new Design Studio will assume an important role in the development of new concepts and designs for future Acura products. The new studio is equipped with the latest design technologies and a work layout that focuses on improving collaboration. This new design studio will also represent the next step in the advancement of the Acura brand.

The studio is design to achieve a high level of energy efficiency and expected to become a Leadership in Energy and Environmental Design (LEED) building by the US Green Building Council or USGBC. There were various measures adopted for the design and construction of the studio with the aim of achieving LEED gold certification.

There were already a couple of Acura models which include the Acura MDX luxury sport utility vehicle and Acura TL luxury performance sedan that have been designed, engineered, and developed by the HRA. Transferring Acura design activities into a state-of-the-art independent studio gives it a more defined focus that distinctly characterized the Acura brand.

The key technologies in the Acura Design Studio include a computer generated virtual simulator that allows design stylists to showcase virtual vehicles in a one-to0one ratio. The other features in the facility design includes the parallel arrangement of the interior and the exterior design areas on the styling floor which enable designers to better collaborate with each other in producing a new vehicle.

With the latest expansion of the HRA product design and development capabilities in North America, the Acura Design Studio together with Honda Design Studio in Torrance, California and the Advanced Design Studio in Pasadena, California further broaden the existing HRA€s in Los Angeles Center for research and design.

A groundbreaking ceremony was held for the Acura Design Studio last march 27, 2006. At the same time it marked the 20th anniversary of the creation of the Acura brand. Acura was the first Japanese luxury nameplate and very first Japanese luxury automaker to develop, designs, and manufacture vehicles in North America. Likewise, almost two-thirds of the all Acura vehicles are sold in America are developed, designed, researched, and assembled exclusively in North America.

In an effort to achieve a Gold rating by the USGBC, the Acura Design Studio has included many energy-saving attributes like for example the Energy Star reflective roof to reduce heat gain and lower air conditioning requirements, reclaimed water used for landscaping, and an intelligent lightning system that makes greater use of natural light. Honda has other LEED gold certified facilities found in Gresham, Oregon, and Raymond, Ohio.

The HRA has started its operations in California way back 1976 with local market research activities and from then on has steadily grown its capabilities for over the past 30 years of which include all aspects of new vehicle design and development.

And with the addition of the Acura Design Studio, the company will now operates 13 major R&D facilities in North America with more than 1,200 designers, support personnel, and engineers that are engaged in the development of automobiles, power equipment, and motorcycles products not only for North American market but also for distribution worldwide.


New Haven, CT: Acura RL gives off great first impression

New Haven, CT: Acura has been gaining a great reputation thanks to its new modern and head turning designs on vehicles that seem to be popping up on more and more street corners every day. The Acura TL is edgy and tough looking while the Acura MDX offers these same attributes in SUV form. But there is one Acura that hasn’t received much praise lately because it doesn’t have such stand out physique. However, this is exactly the reason that this vehicle should be praised.

The vehicle in question is the 2011 Acura RL and as the title states, it gives off a great first impression, when you notice it. Because the Acura RL does not have the same salient lines as some of the other Acura models, it often flies under the radar of automobile groupies or even consumers. But sometimes, the goal is to fly under the radar.

The Acura RL is good looking. It carries Acura’s new design language on its hood, but seems to do so more subtly than other Acura models. The rest of the body looks exactly how a large, luxurious sedan should € stylish and shapely with 15-spoke, 18-inch wheels that add just a dash of prestige to the vehicle’s personality. Beyond that, the vehicle is one that is clearly expensive and therefore exclusive, but it is these things in a classy way € attributes that our society appreciates.

The Acura’s powerhouse is highly respectable. The 2011 RL uses a 3.7-liter DOHC V6 engine with 300 horsepower. The vehicle utilizes this power through an all-wheel-drive system. The transmission of the 2011 has been updated from a five-speed to a six-speed, bringing the vehicle up to date with other vehicles in its class. The addition has been good for all attributes of the vehicle. The ride and acceleration is now smoother in the Acura RL and the fuel efficiency has improved to 17/24 miles per gallon (city/highway), an increase of 1 and 4 miles per gallon, respectively.

The interior of the 2011 Acura RL will be much like the interior of the TL sitting beside it at your Acura dealer in New Haven, only again, more moderate. Where the TL features futuristic shapes and materials, the Acura RL uses dark burlwood as trim that line a center rectangular stack displaying easy to use and self-describing buttons. Two LCD screens are present. The first is 8-inches and displays the traditional audio and navigation features. The second is much smaller and, sitting on top of the center stack, displays interior climate information and adjustments. Of course, the rest of the Acura RL interior is just as plush as any TL vehicle, and all Acura vehicles for that matter, thanks to features like heated front seats, XM satellite radio displayed through a Bose 10-speaker surround-sound system, Bluetooth and more.

So if you’re looking to fly under the radar, albeit comfortably, in New Haven, CT, Acura RL sedans are just what you’re looking for. The latest Acura RL vehicles are currently on site waiting to be taken for a test drive at your local Acura dealer. New Haven residents, once they’ve purchased this classic beauty, will be 100% satisfied in their unassuming yet entirely capable 2011 Acura RL.


Auto Buying and selling FAQ

2001Honda Accord beside 150,000 miles?
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2002 Ford Focus ZTS?
Does anyone own one of these or know somebody that does? I’d like to know some opinions on this saloon because I am considering buying one.

2002 Ford Windstar
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