A brand image is critical to creating a brand because a brands image makes a speech to a consumer. Through its image, a brand explains to the world what the brands importance is. The first man to understand the importance of brand image was Alfred Sloan, the CEO of General Motors in 1923. In 1923, General Motors wanted to become the pre-eminent brand in cars. To do that, GM had to convey to its customers that its cars are different than Fords because the people who drive them are different. The image that GM wanted to convey is that successful people drive Cadillac. Because Cadillac is part of the GM group, the image that GM was trying to create is that GM is equivalent with success. If you drive GM, you are a successful person—you must be—you drive GM—and GM is successful. Cadillac was used to brand all GM products. Ford let them do it. Ford had only 1 car, the Model T. Henry Ford thought that expensive cars were unnecessary and frivolous. He gave the field to GM. He wanted to communicate the image that a Model T was a practical car—you can have a dependable ride without an exorbitant cost. Henry Ford didnt realize that the American society had changed. People now defined their station in life with a car. Sloan realized that Cadillac created a sense of accomplishment for the entire GM brand. This image is an important reason why GM became the leading brand in 1926. Times change, and it is important for social media strategists to understand why Honda created a different brand image of its luxury brand, the Acura, when it introduced the car in 1986. Cadillac and the other GM brands had been in existence for a long time before 1923. Customers had a history and a relationship with these brands. The Acura was a new car. It didnt exist prior to 1986. This meant it had no image that it could communicate to people. Acura had to start from scratch. Honda felt that Acura had to create its own image. Honda felt that Acura should have convers ations with a new demographic of customers. The customers that would be buying an Acura, were not the same customers that had been buying Civics, Accords, and Preludes. It had no concept, such as success, to communicate to the public. Because it is new, Honda did not want a poor introduction of the Acura to hinder their other brands. Hondas strategy, in contrast to GM in 1923, is to create a new image for the Acura. Acura became a new thing. It had separate dealerships, and separate manufacturing factories. In terms of social media, Honda wanted the Acura to create their own fans, their own friends, their own following. By relying on a new network the Acura became very successful. Because it created a proper imaging campaign the Acura has gone on to become the largest selling luxury car in the American market. In a social media era, we must understand some things in creating a brand image. The image is created in the mind of the customer. Image is something that is received from the brand and interpreted by the customer. The prospect positions the image in relation to other products, with the help of marketer. General Motors was able to define Cadillac as successful and cool in relation to Model T, as old. The image must also be flexible. This is why Sloan invented annual model changes, to keep adding buzz to the image.

As consumers, all of us hold a tiny belief, even if they do not share our thoughts out loud, that by purchasing the latest Michael Jordan shoe or any other product endorsed by our favourite celebrity, they will become a tiny bit more like that person. This fact was discovered by brands a long time ago and it is the reason promotion exists. Well, the latest brand trying to steal your heart by being associated together with your favourite Norse god is Acura. Acura vehicles will take a starring role in the upcoming feature film, Thor.Thor is an action packed, fiction meets reality film where Thor, a Norse God played by Chris Hemsworth, gets cast from his home in the heavens and ends up on earth. The film continues with confusion about who Thor is and what his intentions are, and naturally, they is hunted from the outset. Natalie Portman and Anthony Hopkins play humans in Thor.

The film comes out on May 6th in New London, CT. Acura vehicles have the role of being the fleet vehicle for the S.H.I.E.L.D. Agency, the agency after Thor in the film. S.H.I.E.L.D. stands for Strategic Homeland Intervention Enforcement and Logistics Division. Acura supplied MDX, ZDX and the latest TL models, all of which are available for purchase at your local New London, CT Acura dealership, to the set for use in the film. However, consumers will must visit the theaters to see if the 2012 TL made the cut.Of coursework a vehicle expected to fight a Norse god has to have a few special features. Despite the actual Acura vehicles impressive resume and performance abilities, the kinds of features needed by S.H.I.E.L.D. to fight off the gods are not the same features consumers need to fight off rush hour. Needless to say, the Acura vehicles were a bit enhanced for the film.A cost sticker for the fictional Acura TL featured in the film describes all of the impressive abilities of the vehicle. To start, the vehicle features an additive on the roof a Sound-Cannon named The Hulk Buster.

From here, the vehicle makes use of a 9-speed HYPER-shift transmission, bulletproof hyper-traction tires and anti-ballistic shielding body panels. Whats more, the vehicles steering wheel has a palm-scanning id feature, which actually would be a useful real-life feature that would cut down the amount of stolen Acura vehicles in the world. The Acura in the film runs on Paladium fuel, a feature that ought to even be adopted by Acura in point of fact because the vehicle earns a bigger than life fuel efficiency rating of 234 miles per gallon in the coursework of city driving and 302 miles per gallon on the highway. The feature of the fictional Acura vehicle that the brand ought to not adopt is its $227,085.00 cost tag.For those more interested in paying what a used or even new Acura costs in actual life, visit your local New London, CT used Acura and new Acura dealer. At the New London, CT used Acura lot consumers will find the 2011 Acura TL which looks strikingly similar to the latest 2012 model.And don’t forget to check out the supped-up Acura vehicles in Thor on May 6th.

Hello guys, the Acura engine, along with a few other key improvements, pushes the popular MDX model’s power and performance to a brand spanking new level of superior. Featuring the patented Tremendous Handling All Wheel Drive widely known to professional drivers, the MDX V-6 can pull a 5000 lb boat making it the top of the class for midsize crossover vehicles. In addition to the new three.7L 300 hp Acura engine, the MDX boasts an upgrade to an automatic six-speed transmission replacing the speed automatic version from the earlier model. As any professional driver knows, the MDX can switch over to manual power whenever road conditions get disagreeable. No require to pull over because paddle shifters handle a temporary switch while driving down the freeway. Full manual control takes over when the driver makes use of the Sport setting.

it’s a nice day when the best gets even better. The MDX Acura engine drew accolades before the new three.7L Acura engine was ever released. Plenty of automobile buffs already loved the outstanding performance in the midsize luxury crossover. The raw power of the Acura engine in the MDX model topped competitors before the new 300 horsepower Acura engine in the 2010 MDX ever hit the open road. Now that the Acura has stepped up its own final performance with the latest innovations designed in the industry, the competition falls another step behind.

Adding the new Acura engine to the upgraded transmission equals the utmost comfort luxury ride. The first of its kind shift selections make seamless gear changes and smooth transitions. No require to bother with shifting down gear at a time either. The MDX paddle shift gives the driver a double shift. A double tap on the paddle allows a two in one shift in gears. The distinctive performance adds to the top dog status of Acura, MDX and the Acura engine.

Taking a closer look at the powerful Acura engine provides a glimpse at a stronger crankshaft with sturdier connecting rods and a block that is more rigid. A bigger throttle produces a higher compression rate. All of these new tweaks help a better cooling method in the MDX luxury SUV. The improved transmission cooling method is nice news, but the largest headline coming from all these innovative changes is the total flexibility in handling. The MDX is made for seven people and houses a powerhouse Acura engine yet it handles more like a sports automobile than a midsize crossover. And, the gas mileage is a tiny better than the earlier model. With the 2010 Acura MDX evolving from superior to ultra-superior status with the help of distinctive innovations in the gearbox and the largest Acura engine in its whole fleet, it won’t take long before competitors in the luxury market start leaping on the band wagon.

The Acura MDX got even better with a brand spanking new powerful Acura engine and other innovative features. The superior nature of the 2010 MDX utility vehicle serves to underscore Acura’s top status in luxury vehicles.